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Personalised insights

Personalised Insights are at the core of every intervention and experiment. They are what make HeadUp Systems special – and they will bring their same magic to your customised, branded solution. Our data scientists and content creators work collaboratively to deliver a truly tailored experience.

How personalised insights work

Data is mined to identify trends and patterns that are interesting, and, when brought to peoples’ attention, can help them improve their health ratings.
Groups of people for whom the findings are relevant, are identified
Insights are written based on these findings – and tailored to the ratings of people receiving them. The content is dynamic – one person may discover that their sleep duration is decreasing over time; another may learn that they are creeping into oversleeping territory.
External research findings are also packaged into dynamic Insights. E.g. Peer-reviewed studies show that walking can decrease the risk of breast cancer in postmenopausal women – depending on the age and average daily step count of women reading this Insight, different content will show.

Insights are always personalised, evidence-based, actionable, educational, warm, empathetic and when appropriate – entertaining.

Loved by consumers, trusted by corporates

I must say the motivation of the insurance company for its clients to think about their condition, look at various recommendations and, based on on the evaluation, consider a possible lifestyle change or even visit an expert, is really nice

Silvia
Client member
I wouldn’t have thought they (client) would have put an program like that together....It’s a nice surprise... feels like a natural progression for them to come into the 21st century...it does give them an aspect about caring about their clientele, how can we make it better for you, how can we make your health better...feels like they’re a compassionate, forward thinking organisation who are looking out for their clients

Mary
Client member
I have recommended this platform to a list of my friends. Best part for me is how is the mood feature, just knowing and selecting make you pay attention to what’s happening. I was suffering anxiety when I first downloaded and knowing triggers etc helped significantly.

Mick
HeadUp member
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