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DE FEATURES
Personalised insights
Personalised Insights are at the core of every intervention and experiment. They are what make HeadUp Systems special – and they will bring their same magic to your customised, branded solution. Our data scientists and content creators work collaboratively to deliver a truly tailored experience.
How personalised insights work
Data is mined to identify trends and patterns that are interesting, and, when brought to peoples’ attention, can help them improve their health ratings.
Groups of people for whom the findings are relevant, are identified
Insights are written based on these findings – and tailored to the ratings of people receiving them. The content is dynamic – one person may discover that their sleep duration is decreasing over time; another may learn that they are creeping into oversleeping territory.
External research findings are also packaged into dynamic Insights. E.g. Peer-reviewed studies show that walking can decrease the risk of breast cancer in postmenopausal women – depending on the age and average daily step count of women reading this Insight, different content will show.
Insights are always personalised, evidence-based, actionable, educational, warm, empathetic and when appropriate – entertaining.
Loved by consumers, trusted by corporates
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