People are not one number. You are not one number. People are people and they’re scared and just doing the best with what they have. They need your help. But if you’re thinking of distilling their entire life down to one number. Don’t. Just don’t. We can show you a better way.

Working backwards from an extrinsic end goal doesn’t work. Instead, the key to successful population health is understanding how people think and feel, where changing this then naturally changes their behavior. For instance, don’t implement recycling quotas, but instead educate on why recycling is important (because we all love polar bears).

I appreciate that the old adage; “the customer is always right,” has value. But we’ve found that it’s blocked innovation and it seems that this is because, in essence, customers aren’t visionary enough.

Insurers ask a lot of questions. Fair enough, that’s how they get to know you. To entice you to answer them though, wouldn’t it be better if they developed a trusting relationship first, rather than trying to buy your info with a voucher or reward?

Data is at the heart of everything we do – but it’s not always enough. We need the human touch too.

As we say goodbye to the Segways we never needed, it’s time to say hello to moving our bodies in the way nature intended.

The focus on employee mental health is understandable – but has too much energy been poured into innovation at the expense of identifying what and where the problem is? Where is the data?

Amidst all of the negative impact of Covid19, one positive is that it has pushed the Wellness Warriors into the background and brought doctors and scientists back into the frame.

Most of us know what we have to avoid in order to live a long, healthy life. And yet we do the bad things anyway. Then we tell ourselves little white lies (and sometimes, big ones) to justify our actions and behaviours. HeadUp cuts through the lies – even the ones you tell yourself – to deliver truth. Every time.

I completed another lap around the sun this month. The world has changed a lot in the last 47 years, we’ve created a world that makes it hard for us to be healthy. If you have time and money – it’s easier. But health should be for everyone – regardless of social status.

Before I downloaded HeadUp, I never would have considered getting myself checked for skin cancer. But I did and here’s what happened.

Flying home from Sydney last week, I found myself listening to the safety announcement made on every airliner in the world. I must have heard it hundreds of times, but I’ve never really taken it in properly. The part I happened to tune in to was:

Today’s children are the most inactive generation in human history. And it shows: one third of American kids are overweight or obese. This is triple what it was 30 years ago.